EFT Case Study: “I Just Want Three More Clients” - Fiona McCallion Personal Development Blog

​EFT Case Study | Personal Trainer

​"I Just Want Three More Clients"

​EFT Case Study: Personal Trainer

This EFT case study addresses a recurring theme in women who work, whether it's running their own business or some kind of employment: they experience their work as secondary to something or someone else.  They often feel they need to make compromises, that it's somehow "not womanly" (whatever that is), not appropriate ... or that it's something they should apologise for.

 All three themes are covered in this ​EFT case study​.  It discovers where these belief structures came from and how women who work can adjust their perception in these circumstances to see themselves as the everyday heroes they truly are.

​Case Study Background

This client - let's call her "Judy" (not her real name) - is a personal trainer, specialising in helping elderly clients retain their mobility.  Normally, she has around 3-5 personal clients per week, visiting each one of them weekly for hour long sessions in their own homes. 

Unfortunately, three of her personal clients had ceased to employ her for various reasons, ranging from finances to illness.  When I met her, she was beginning to panic about her own finances, which relied on her clients to keep her afloat.

We arranged a package of three EFT tapping sessions to address the themes that had emerged during our initial phone chat:

​Case Study Themes

  • ​She approached her personal training enterprise as a hobby.  She liked doing it, but didn't really take it seriously.
  • ​She saw her income as secondary to her partner's.
  • ​She came across as a little apologetic when mentioning what she did.

Pin Money

Judy is a middle aged, middle class British woman.  She was brought up in a middle class home and, although her parents died many years ago, she still retains the beliefs and approaches of a certain class of British woman, involving their place in the world (secondary to their husband), the trappings of success: wife as child rearer, career support, household and event manager; a husband who earns well, drives the right car, owns a house in the right area and children who achieve the right grades in the right schools and universities. 

Any work done outside the home by the wife in this scenario is seen as a hobby.  Any money earned is seen as "pin" or pocket money. 

Unfortunately, all this had come to an end when she and her husband divorced a few years before, and what had been "pin money" then became one of her main sources of income. 

Judy wanted three more clients as the outcome of the three session package she had booked.

Session 1: Resistance to Change

Our first session together focused on resistance to change. 

You may be surprised at how many people go into denial in the face of change.  There have been so many changes to women's lives in the past 70 years that it might seem strange that some of us still live as if nothing had changed.

The resistance here focused around her expectations in relation to marriage, her ex husband and her own role in the world now that she was a divorced woman. 

Her self image, in fact, which directly affected her confidence.

We started easing in to loosening off the resistance with some setup statements like this:

​EFT Setup Statements For Resistance

  • ​Even though things have changed and I really don't accept that they should ...
  • ​Even though he has changed and it's not right ...
  • ​Even though I want everything to stay the same ...
  • ​Even though I never believed I would have to provide for myself ...
  • ​Even though he let me down - and still does! - and I just can't forgive him for that ...

You might wonder what the above has to do with attracting more clients.  The truth is, however, that when you reach what feels like a dead end, the answer generally lies in the deep seated beliefs you hold from the past that may, at first glance, appear to have nothing to do with the challenges you're facing right now. 

Judy's resistance to attracting more clients arose from her belief that she shouldn't have to fend for herself.  That was what her husband was for, divorced or not. 

You need look no further than your parents' partnership to understand any deep seated beliefs you may have about relationships, how income works, what family means and how any challenges are met and overcome. 

That is what stepping out of your history means.

Session 2 - Non Pushy Marketing

Our second session focused on how Judy could market herself to her target market without feeling pushy.  This is a challenge women often face when they're running their own business. 

I hear these answers all the time when asking clients "What do you do for a living?"

​What do you do for a living?

  • ​Oh, I work from home
  • ​Oh, I have a little side business for pin money
  • ​Oh, I'm not a captain of industry or anything ...
  • ​Well, I ... er ... um ...
  • ​Oh, you know, I help people ...
  • ​I wrote a little book ...

If someone said these things to you at a dinner party, you might utter a "that's nice" ... and change the subject!

Judy wanted three more private clients, but didn't know how to express herself to potentially interested people in a way that felt comfortable.

She came across as embarrassed by what she did, rather than proud of her achievements.

Where did all of this come from?  On closer questioning, Judy admitted that it felt to her like she was doing something wrong when she told people what she got paid for.  Many of her contemporaries spent their time volunteering for good causes, including helping the elderly.  It just didn't sit right with her that she was helping the elderly maintain their strength and flexibility - and getting paid for it. 

Again, this is a feeling that many women in "helping" roles have, particularly in the UK.  They feel that their services should be freely available, like health care, shop assistants and many other services.

When I pointed out that people who work in health care get paid salaries for their services, despite people not paying for those services directly, she began to look thoughtful. 

We began to address her feelings about being paid, again gently easing in from the outside and working our way to the main issues:

​EFT Setup Statements For ​Marketing

  • ​"Even though I'd feel better volunteering my services ... "
  • ​"Even though I really don't want to be pushy ... "
  • ​"Even though I don't want to charge people for doing what I love ... "
  • ​"Even though I do great work at accessible prices ... "
  • ​"Even though I'm embarrassed  that I need the money ... "
  • lightbulb-o
    ​"Even though I feel like I'm begging when I need the money ... "

And there we have it: needing the money, rather than doing it for fun; keeping up appearances, while feeling short; a proud woman in a financial bind.

At the end of the session, I asked Judy what she did for a living. 

She replied: "I help elderly ladies maintain their strength and flexibility through personal exercise training."

She left so happy.

EFT Case Study: Outcome

After a few days, she called me to cancel the third session.  Out of the blue, three new clients had appeared "out of nowhere" - she hadn't had to find them.  They found her.

Did I refund for the third session?  Nope.  And she didn't ask.  She knew the money she had spent on her three session package would come back to her multiplied because of the work we had done together.  We could have gone further, but she decided she had the outcome she wanted and didn't need to.  We agreed that we would keep that third session in reserve, if she felt the need to take advantage of it.  So far she hasn't needed to.

I help women step out of their history ... and become the energy they want to attract. 

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